LNA World Communications

What
Hispanic Marketing & Public Relations: Understanding and Targeting America’s Largest Minority
Edited by Elena del Valle, a soon to be published book for marketing professionals and students

Who
Latino market experts including:
• Derene Allen, Senior Vice President Santiago Solutions Group
• Jonathan R. Ashton, Vice President of Quantitative Research Cultural Access Group
• Deborah Charnes Vallejo, Vice President Managing Director Bromley/Manning Selvage & Lee
• Christine Clavijo-Kish, Partner LatinClips Inc.
• Heidi Eusebio, Vice President Edelman
• Madalyn Friedman, Associate Consultant The Santiago Solutions Group
• Miguel Gomez Winebrenner, Senior Analyst/Hispanic Marketing Specialist C&R Research
• David Henry, President and Founder TeleNoticias
• Richard Israel, Vice President – Hispanic Marketing Solutions comScore Media Metrix
• Tony Malaghan, Chief Executive Officer Arial International, LLC
• Cynthia Nelson Chief Operations Officer TodoBebé™, Inc.
• Dalia Paratore Salazar, Partner LatinClips Inc.
• Diana Rios, Associate Professor Department Communication Sciences and Puerto Rican/Latino Studies Institute (PRLS), University of Connecticut
• Claudia Santa Cruz Santa Cruz Communications Inc.
• Roger Selbert, Ph.D. Principal, The Growth Strategies Group
• Federico Subervi, Director The Latinos and Media Project
• Dora Tovar, M.P.A., President and Managing Parter The Tovar Manriquez Group
• Michele Valdovinos, Vice President, Research & Marketing Cultural Access Group

Endorsed:
• Hispanic Business, Inc.
• Hispanic Marketing & Communication Association
• Hispanic PR Wire
• National Multicultural Professional Interest Section, Public Relations Society of America
• Portada
• Ralph McElroy Translation Company
• St. Thomas Univesity Department of Business Administration
• Valassis
• Walters Media Group Inc./Carmen’s Cupones y Consejos

Benefits
Proceeds benefit the Hispanic Marketing & Communication Association, HMCA, a Florida based volunteer driven nonprofit professional association dedicated to Hispanic marketing excellence.

How
Complete this form to receive updates and special prepublication offers. There is no cost to sign up. You will be among the first to receive information on promotions and the release date of the Hispanic Marketing & Public Relations: Understanding and Targeting America’s Largest Minority. To sign up, mail or fax this form to the publisher (electronic fax and voicemail 561-892-0494) or email your request including name and email address to promotion@poyeen.com . Write Hispanic Marketing & Public Relations in the subject line.

Sign up today for free pre-publication information and promotional offers on the soon to be published Hispanic Marketing & Public Relations!

Contact:
Cedric L. Bess
212-460-1495
cedric.bess@prsa.org

To read article on PRSA website: http://www.prsa.org/conf2004/gibson.html

PRSA ANNOUNCES D. PARKE GIBSON PIONEER AWARD WINNER
Elena del Valle Honored as 2004 Recipient
NEW YORK (October 25, 2004) – The Multicultural Communications Professional Interest Section of the Public Relations Society of America (PRSA) announced today that Elena del Valle, president, LNA World Communications, Miami, Fla., is the recipient of the 2004 D. Parke Gibson Pioneer Award.

“Elena del Valle’s career clearly reflects the progressive thinking and inclusion advocated by D. Parke Gibson,” said Gail Baker, APR, Fellow PRSA, vice president, public relations, University of Florida, Gainesville, Fla., and 2004 chair of PRSA’s Multicultural Communications Section. “She is an ideal choice for this award and the Multicultural Section is proud of her past efforts. We look forward to benefiting from her future contributions to the field of public relations.”

Established in 1990 by the PRSA Multicultural Affairs Committee, the D. Parke Gibson Pioneer Award is PRSA’s highest individual award presented to a public relations professional that has contributed to the increased awareness of public relations within multicultural communities and participated in the promotion of issues that meet the special informational and educational needs of these diverse communities. The Award is named for D. Parke Gibson, APR, a pioneer in multicultural public relations who founded the first African-American-owned public relations firm.

This year’s recipient, Elena del Valle, is being recognized for her outstanding contributions to the field of multicultural communications. A founding member and past chair of PRSA’s Multicultural Communications Section, del Valle has made her mark not only in the South Florida community, but nationally and internationally as well. Prior to establishing LNA Communications, del Valle – a multilingual public relations professional with more than 20 years experience – oversaw the Hispanic and Latin Market communication efforts for major corporations as an account supervisor with Rubin, Barney & Birger, Florida’s largest independent public relations firm.

A past chairwoman of the Greater Miami Chamber of Commerce Hispanic Business Group, del Valle is also founding president of the Hispanic Marketing & Communication Association (HMCA), a Miami-based organization that focuses on marketing and business communications related to Hispanic markets. She is a member of the PRSA Counselors Academy and co-founded the Miami Chapter’s Hispanic Market Section (one of the first in the nation). She has served on a number of community boards including: the Greater Miami Chamber of Commerce Board of Governors, the Health Council of South Florida, the Alliance Francaise de Miami, the SEFLIN Free-Net Miami Advisory Board, STARS/H.O.P.E., the National Association of Women Business Owners and Carrfour Corporation.

A published author, del Valle is a graduate of Leadership Miami, the Center for Creative Leadership, the National Hispana Leadership Institute, the Embassy of Spain Young Hispanic Americans, the Cuban American National Council and the Harvard John. F. Kennedy School of Government leadership programs. She was the 1988 recipient of the Up & Comers Award in Public Relations.

Past recipients of the D. Parke Gibson Pioneer Award include: Terrie Williams, owner, Terrie Williams Agency, New York; Ofield Dukes, APR, Fellow PRSA, owner, Ofield Dukes and Associates, Washington, D.C.; Lyria F. Howland, APR, owner and president, Howland PR Inc., Dallas; Rosanna Fiske, APR, principal & partner, Communiqué Group/Rise Strategies; and most recently, William B. Marks, APR, president, GCI-Atlanta, who was the 2003 honoree.

About the Public Relations Society of America (PRSA)
The Public Relations Society of America (www.prsa.org), based in New York City, is the world’s largest organization for public relations professionals. The Society has more than 28,000 professional and student members. PRSA is organized into 114 Chapters nationwide, 18 Professional Interest Sections along with Affinity Groups, which represent business and industry, counseling firms, independent practitioners, military, government, associations, hospitals, schools, professional services firms and nonprofit organizations. The Public Relations Student Society of America (PRSSA) has 255 Chapters at colleges and universities throughout the United States.

FOR IMMEDIATE RELEASE Contact: HMCA
(305) 648-2848
hmca#@hmca.org

HMCA President Receives PRSA D. Parke Gibson Pioneer 2004 Award

Miami, FL (November 10, 2004) – The Hispanic Marketing & Communication Association, HMCA, announced today that HMCA President Elena del Valle, M.B.A., J.D. is the recipient of the 2004 D. Parke Gibson Pioneer Award of the Multicultural Communications Section of the Public Relations Society of America (PRSA).
Established in 1990 by the PRSA Multicultural Affairs Committee, the D. Parke Gibson Pioneer Award is PRSA’s highest individual award presented to a public relations professional that has contributed to the increased awareness of public relations within multicultural communities and participated in the promotion of issues that meet the special informational and educational needs of these diverse communities. The Award is named for D. Parke Gibson, APR, a pioneer in multicultural public relations.
This year’s winner Elena del Valle is being recognized for her Hispanic market and multicultural understanding and expertise, and professional involvement in U.S. Hispanic public relations. Her 20-year career has spanned the public and private sectors, including in-house and agency employment and the establishment of LNA World Communications. The founding president and leading force behind the Hispanic Marketing & Communication Association, del Valle was also cofounder of the first Hispanic Market Section of a PRSA chapter (Miami). A past chairwoman of the Greater Miami Chamber of Commerce Hispanic Business Group, she has served on a number of community boards, including the Greater Miami Chamber of Commerce Board of Governors, the Health Council of South Florida, the Alliance Francaise de Miami , the SEFLIN Free-Net Miami Advisory Board, STARS/H.O.P.E., the National Association of Women Business Owners, and Carrfour Corporation. She is also the project director and editor of the multiple author book on U.S. Hispanics entitled Hispanic Marketing & Public Relations:
Understanding and Targeting America’s Largest Minority scheduled for publication in 2005.
Multilingual and a published author, she is a graduate of Leadership Miami, the Center for Creative Leadership, the National Hispana Leadership Institute, the Embassy of Spain Young Hispanic Americans, the Cuban American National Council, and the Harvard John. F. Kennedy School of Government leadership programs.
The Public Relations Society of America is the world’s largest professional organization for public relations professionals, with nearly 20,000 members organized into 117 chapters nationwide. The Hispanic Marketing & Communication Association (www.hmca.org) is a volunteer driven nonprofit professional association dedicated to Hispanic marketing excellence.
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