LNA World Communications

Miami, FL (April 6, 2005) – A new Hispanic Marketing & Public Relations Weblog www.hispanicmpr.com for marketing professionals and students was launched recently. Centered on the upcoming Hispanic Marketing & Public Relations book due out later this year, the weblog includes author biographies, Hispanic marketing and public relations news and serves as a forum for authors and visitors to post comments and share insights. The new book provides more than 350 pages of information, case studies, charts, tables, graphs, market data and opinions based on the knowledge of nineteen U.S. Hispanic market experts. Proceeds will benefit the Hispanic Marketing & Communication Association, HMCA. Information on the book, including a list of authors and a pre-publication sign up sheet is available at the HMCA website www.hmca.org and on the new weblog www.hispanicmpr.com .

Seventeen practitioners and two university academics contributed chapters to the book. Topics include a U.S. Hispanic market outline, acculturation issues, reaching Hispanics online, reaching Hispanics in-language, demographic projections, perceptions, public relations, Hispanic media, electronic publicity and media training, special events and qualitative and quantitative research considerations. Research guru Carlos Santiago, president and CEO of the California based Santiago Solutions Group, wrote the book’s foreword. Authors include a veritable who’s who of U.S. Hispanic marketing.

“The Hispanic Marketing & Public Relations book is a fabulous resource for anyone wishing to capitalize on this emerging and profitable market,” said book editor and project director, Elena del Valle. “It presents a detailed snapshot of U.S. Hispanics today including practical information and insights drawn from the authors’ more than 200 years of combined experience.”

The Hispanic Marketing & Communication Association (HMCA) is a volunteer driven nonprofit professional association dedicated to Hispanic marketing excellence. Hispanic market information, complimentary copies of the HMCA e-newsletter and invites to HMCA events, are available on the Association’s website www.hmca.org
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Boca Raton, FL – Every year more Americans work from home and small business owners struggle to take time off to go on vacation. According to the 2004 American Interactive Consumer Survey, more than 44 million Americans worked from home in 2004. Two virtual office veterans, adept at finding convenient and affordable ways to stay connected and work efficiently during trips, recently launched the TravelingOffice.net www.travelingoffice.net After working remotely during trips or extended stays for years from various parts of the U.S., Europe, Australia and Asia and sharing their findings with friends and colleagues; they decided offer a public forum for other like minded virtual office oriented travelers to share information and discuss remote working options.

Many telecommuters are unable to travel and work efficiently or to enjoy a get-away with their families without worrying about leaving their businesses and work responsibilities behind. As technology has evolved, it has become increasingly possible to work remotely and stay connected during leisure and business trips. New technology, such as broadband (work at home broadband use increased 84 percent from 2003 to 2004) opens a world of options for work-at-home employees, small business owners, students, and anyone working from an at-home or virtual office.

“A virtual office allows business travelers, small business owners and many others to work remotely. I used to find working while on a trip frustrating and expensive. Now, working remotely allows me the freedom to work and enjoy my stay at a remote location seamlessly,” said TravelingOffice.net founder Gary Cox.

TravelingOffice.net provides practical information for telecommuters interested in a traveling office including issues relating to networking, telephony, faxing, wireless LAN’s, portable entertainment, storage devices and more. It also serves as a virtual forum for stay-at- home workers, small business owners needing to stay in touch when on the road and anyone else who travels and wants or needs to work during their trips.
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Boca Raton, FL – It started with a travel calamity: After months of planning a birthday trip to an exotic locale across the planet, they discovered the “paradise” destination was a disaster. Once there, they found themselves trapped in an overpriced storm ravaged island, where surly staff reined supreme secure in the knowledge that guests, required to prepay for their accommodations, had few choices. When they returned home to Florida, the travelers decided to share their experiences with other luxury and comfort oriented tourists and travelers in the hope of sheltering them similar disappointments. That was how the Simon & Baker Travel Review, www.simonandbaker.com was established. The Review publishes first hand impressions, opinions and insights on top quality destinations, accommodations, restaurants, travel products and attractions.

Before heading out on their vacation, they read books, searched the Internet for information on their destination, and booked through a highly reputable travel agency. If they had known more about where they were traveling, they would have avoided spending thousands of dollars and precious vacation time only to be disappointed.

“Americans have different luxury standards than other travelers. At the same time, international luxury standards vary widely. As experienced international travelers we share an American perspective with our readers,” said Baker. “We research the destinations, properties, restaurants, travel products, and attractions to have a good time ourselves; then we share our findings on the website,” said Simon.

Featured reviews include exotic locales such as the Okavango Delta in Botswana, and Songwe Village in Zambia; and more familiar destinations like Paris, France; Miami, Florida; Johannesburg and Cape Town, South Africa; the Bahamas; and Sydney, Australia. There are also gourmet restaurants such as Picasso in Las Vegas, Alain Ducasse in New York, and Le Cinq, Arpege, and Le Grand Vefour in Paris. Travel related products include the safari friendly Transporter 90 for men, SassyBax intimate apparel for women, Vonage and Iridium satellite service for pleasure and business travel.
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A new website, www.freehomeawayfromhome.com , serves as a forum for travelers interested in learning about home exchanging, home exchanging organizations and the issues relevant to finding accommodations at little to no cost through home swapping when they travel.

Boca Raton, FL – A new website, www.freehomeawayfromhome.com , serves as a forum for travelers interested in learning about home exchanging, home exchanging organizations and the issues relevant to finding accommodations at little to no cost through home swapping when they travel. The website, created by the authors of the recently released The Home Exchange Guide (Poyeen Publishing), provides an forum for home exchangers and prospective exchangers to discuss home swapping issues with like minded individuals from the U.S. and abroad.

Home exchanging, a time tested concept proven effective by half a million people every year, is discussed in detail in The Home Exchange Guide, a new book, featured in domestic and international media including USA Today, Boston Globe, Wall Street Journal, Midwest Book Review, Newsweek (Japan), and the Vancouver Sun. It is the first how-to home exchange guide with an online focus. In the book, American home exchangers M.T. Simon and T.T. Baker help travelers find home accommodations in the United States and abroad by guiding them through the home exchange process. The website includes forms from the book, lists of online home exchange organizations and information about them, and a new web log section where members (membership is complimentary) may discuss home swapping issues and share information.

Home exchanging, a common practice in the U.S. and abroad for more than 50 years, allows travelers to swap homes with their counterparts in other locations during their vacation or business trip. Every year, an estimated 250,000 home exchanges take place.
“Our goal is to provide a forum for home swapping discussion and exchange through the FreeHomeAwayFromHome website to support the home swapping how-to information we provided in our book The Home Exchange Guide. The Internet has revolutionized home swapping. In the last ten years many travelers have turned to online home exchange organizations to discover home swaps and find exchange partners,” said Baker. “Every year, tens of thousands of travelers take advantage of home exchanges to live like a local and save on accommodation expenses.”
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— The Home Exchange Guide: How to Find Your Free Home Away From Home (Poyeen Publishing)is the first how-to home exchange guide with an online focus. American home exchangers M.T. Simon and T.T. Baker help travelers find free home accommodations in the United States and abroad by guiding them through the home exchange process. —

Boca Raton, FL – Would you like to find free accommodations when you travel using a time tested concept proven effective by half a million people every year? A book, featured in domestic and international media including USA Today, Boston Globe, Wall Street Journal, Midwest Book Review, Newsweek (Japan), and the Vancouver Sun, is the first how-to home exchange guide with an online focus. American home exchangers M.T. Simon and T.T. Baker help travelers find free home accommodations in the United States and abroad by guiding them through the home exchange process. First time and repeat home exchangers can benefit from The Home Exchange Guide: How to Find Your Free Home Away From Home (Poyeen Publishing), which provides an easy-to-follow process anyone with a home can use. Home exchanging, a common practice in the U.S. and abroad for more than 50 years, allows travelers to swap homes with their counterparts in other locations during their vacation or business trip. Every year, an estimated 250,000 home exchanges take place.

“The Internet has revolutionized home swapping. In the last ten years many travelers have turned to online home exchange organizations to discover home swaps and find exchange partners,” said Baker. “Every year, tens of thousands of travelers take advantage of home exchanges to live like a local and save on accommodation expenses.”

The book guides readers through the home exchange process to find out: If they are good exchange candidates; how and where to look for exchangers; what to look for in a home; questions to ask; pitfalls to avoid; how to prepare their home for an exchange; what to expect and do during the exchange; and wrapping up loose ends when the exchange is over. The 187-page The Home Exchange Guide: How to Find Your Free Home Away From Home retails for $19.95 and is available through booksellers nationwide and directly from the publisher, Poyeen Publishing, at www.poyeen.com.