Photos: Elena del Valle, principal LNA World Communications and editor Hispanic Marketing & Public Relations; Manny Ruiz, president and CEO, Hispanic PR Wire; Ray Durazo, president, Durazo Communications; PRSA Fellow and chairman, Latin Business Association; Armando Azarloza, president, Axis, The Multicultural Agency and Brian Pittman, content director for Bulldog Reporter’s PR University.
Four Hispanic market experts will discuss "Tapping the Explosive Latino Media Market: Experts in Hispanic PR Reveal How to Reach Over 43.5 Million Americans" during an upcoming national audio conference presented by PR University on January 5, 2006. During the conference a panel of leading Hispanic public relations experts will discuss key DMAs, what journalists in these areas want, how they want it, and what steps practitioners should take to successfully add multicultural outreach to their public relations mix.
Conference attendees will have an opportunity to speak with Manny Ruiz, president and CEO, Hispanic PR Wire; Elena del Valle, president, Hispanic Marketing & Communication Association; principal, LNA World Communications; editor, Hispanic Marketing & Public Relations; Ray Durazo, president, Durazo Communications; PRSA Fellow; chairman, Latin Business Association and Armando Azarloza, president, Axis, The Multicultural Agency. Conference details and registration at http://www.infocomgroup.net/hispanicpr/
Manny Ruiz is the CEO of Hispanic PR Wire, a leading Hispanic press release wire service and a major partner in several Hispanic marketing communications companies. In addition to his duties at HPRW, Manny is a managing partner of Hispanic Market Pro, Hispanic Digital Network, and ConTexto Latino. Manny also co-publishes one of the nation’s only monthly Hispanic public relations newsletters, The Hispanic PR Monitor. Prior to HPRW, Manny was a founder and media relations director of the national Hispanic market practice of Porter Novelli.
Elena del Valle is principal of LNA World Communications, a marketing and communications company, where she is responsible for media training, strategic planning and client relations.Elena is editor of Hispanic Marketing & Public Relations, the first title published on this topic, and author of the first chapter on Hispanic media training. A 20-year marketing and public relations veteran, she has worked extensively in health care and with U.S. and international Hispanic markets.
Ray Durazo, a Public Relations Society of America fellow, is president of Durazo Communications and chairman of the Latin Business Association. Ray is a 25-year advertising and public relations veteran and a nationally-recognized authority on Hispanic marketing. Prior to forming his own firm, Ray spent three years as a partner in the public relations firm of Moya, Villanueva & Durazo. Before that, he headed the Los Angeles office of Ketchum Public Relations.
Armando Azarloza is president of the Axis Agency, Weber Shandwick’s multicultural marketing partner. Armando is responsible for all day-to-day operations of the agency as well as leading the teams to provide clients with the best insights into the U.S. multicultural markets. He has handled assignments for Azteca America, Univision, Nintendo, U.S. Treasury, Latin Grammy, Kohl’s, Absolut Vodka, Islands of the Bahamas, M&Ms, Dulce de Leche, Los Angeles Police Department and Philip Morris.
Brian Pittman is content director for Bulldog Reporter’s PR University and the weekly email newsletter Journalists Speak Out. Previously, Brian served as editorial director at Infocom Group, where he edited, reported for and launched titles such as Media Relations Insider, PR Agency Insider, Ad Agency Insider and Managing Partner. Prior to that, he served as editor of Utah Business magazine. He is a seasoned reporter with extensive experience interviewing such personalities as Steve Forbes, Bob Edwards and Margaret Thatcher.