Archive for March, 2005

New Website Offers Luxury Travel Insights to Visitors

Monday, March 14th, 2005

Boca Raton, FL – It started with a travel calamity: After months of planning a birthday trip to an exotic locale across the planet, they discovered the “paradise” destination was a disaster. Once there, they found themselves trapped in an overpriced storm ravaged island, where surly staff reined supreme secure in the knowledge that guests, required to prepay for their accommodations, had few choices. When they returned home to Florida, the travelers decided to share their experiences with other luxury and comfort oriented tourists and travelers in the hope of sheltering them similar disappointments. That was how the Simon & Baker Travel Review, www.simonandbaker.com was established. The Review publishes first hand impressions, opinions and insights on top quality destinations, accommodations, restaurants, travel products and attractions.

Before heading out on their vacation, they read books, searched the Internet for information on their destination, and booked through a highly reputable travel agency. If they had known more about where they were traveling, they would have avoided spending thousands of dollars and precious vacation time only to be disappointed.

“Americans have different luxury standards than other travelers. At the same time, international luxury standards vary widely. As experienced international travelers we share an American perspective with our readers,” said Baker. “We research the destinations, properties, restaurants, travel products, and attractions to have a good time ourselves; then we share our findings on the website,” said Simon.

Featured reviews include exotic locales such as the Okavango Delta in Botswana, and Songwe Village in Zambia; and more familiar destinations like Paris, France; Miami, Florida; Johannesburg and Cape Town, South Africa; the Bahamas; and Sydney, Australia. There are also gourmet restaurants such as Picasso in Las Vegas, Alain Ducasse in New York, and Le Cinq, Arpege, and Le Grand Vefour in Paris. Travel related products include the safari friendly Transporter 90 for men, SassyBax intimate apparel for women, Vonage and Iridium satellite service for pleasure and business travel.
– 30 –

New Website Provides Home Exchangers Online Forum

Saturday, March 5th, 2005

A new website, www.freehomeawayfromhome.com , serves as a forum for travelers interested in learning about home exchanging, home exchanging organizations and the issues relevant to finding accommodations at little to no cost through home swapping when they travel.

Boca Raton, FL – A new website, www.freehomeawayfromhome.com , serves as a forum for travelers interested in learning about home exchanging, home exchanging organizations and the issues relevant to finding accommodations at little to no cost through home swapping when they travel. The website, created by the authors of the recently released The Home Exchange Guide (Poyeen Publishing), provides an forum for home exchangers and prospective exchangers to discuss home swapping issues with like minded individuals from the U.S. and abroad.

Home exchanging, a time tested concept proven effective by half a million people every year, is discussed in detail in The Home Exchange Guide, a new book, featured in domestic and international media including USA Today, Boston Globe, Wall Street Journal, Midwest Book Review, Newsweek (Japan), and the Vancouver Sun. It is the first how-to home exchange guide with an online focus. In the book, American home exchangers M.T. Simon and T.T. Baker help travelers find home accommodations in the United States and abroad by guiding them through the home exchange process. The website includes forms from the book, lists of online home exchange organizations and information about them, and a new web log section where members (membership is complimentary) may discuss home swapping issues and share information.

Home exchanging, a common practice in the U.S. and abroad for more than 50 years, allows travelers to swap homes with their counterparts in other locations during their vacation or business trip. Every year, an estimated 250,000 home exchanges take place.
“Our goal is to provide a forum for home swapping discussion and exchange through the FreeHomeAwayFromHome website to support the home swapping how-to information we provided in our book The Home Exchange Guide. The Internet has revolutionized home swapping. In the last ten years many travelers have turned to online home exchange organizations to discover home swaps and find exchange partners,” said Baker. “Every year, tens of thousands of travelers take advantage of home exchanges to live like a local and save on accommodation expenses.”
– 30 –

Find Free Accommodations: Book Guides Travelers Through Home Swaps

Saturday, March 5th, 2005

— The Home Exchange Guide: How to Find Your Free Home Away From Home (Poyeen Publishing)is the first how-to home exchange guide with an online focus. American home exchangers M.T. Simon and T.T. Baker help travelers find free home accommodations in the United States and abroad by guiding them through the home exchange process. —

Boca Raton, FL – Would you like to find free accommodations when you travel using a time tested concept proven effective by half a million people every year? A book, featured in domestic and international media including USA Today, Boston Globe, Wall Street Journal, Midwest Book Review, Newsweek (Japan), and the Vancouver Sun, is the first how-to home exchange guide with an online focus. American home exchangers M.T. Simon and T.T. Baker help travelers find free home accommodations in the United States and abroad by guiding them through the home exchange process. First time and repeat home exchangers can benefit from The Home Exchange Guide: How to Find Your Free Home Away From Home (Poyeen Publishing), which provides an easy-to-follow process anyone with a home can use. Home exchanging, a common practice in the U.S. and abroad for more than 50 years, allows travelers to swap homes with their counterparts in other locations during their vacation or business trip. Every year, an estimated 250,000 home exchanges take place.

“The Internet has revolutionized home swapping. In the last ten years many travelers have turned to online home exchange organizations to discover home swaps and find exchange partners,” said Baker. “Every year, tens of thousands of travelers take advantage of home exchanges to live like a local and save on accommodation expenses.”

The book guides readers through the home exchange process to find out: If they are good exchange candidates; how and where to look for exchangers; what to look for in a home; questions to ask; pitfalls to avoid; how to prepare their home for an exchange; what to expect and do during the exchange; and wrapping up loose ends when the exchange is over. The 187-page The Home Exchange Guide: How to Find Your Free Home Away From Home retails for $19.95 and is available through booksellers nationwide and directly from the publisher, Poyeen Publishing, at www.poyeen.com.

Are you getting your share of U.S. Hispanic markets?

Tuesday, March 1st, 2005

What
Hispanic Marketing & Public Relations: Understanding and Targeting America’s Largest Minority
Edited by Elena del Valle, a soon to be published book for marketing professionals and students

Who
Latino market experts including:
• Derene Allen, Senior Vice President Santiago Solutions Group
• Jonathan R. Ashton, Vice President of Quantitative Research Cultural Access Group
• Deborah Charnes Vallejo, Vice President Managing Director Bromley/Manning Selvage & Lee
• Christine Clavijo-Kish, Partner LatinClips Inc.
• Heidi Eusebio, Vice President Edelman
• Madalyn Friedman, Associate Consultant The Santiago Solutions Group
• Miguel Gomez Winebrenner, Senior Analyst/Hispanic Marketing Specialist C&R Research
• David Henry, President and Founder TeleNoticias
• Richard Israel, Vice President – Hispanic Marketing Solutions comScore Media Metrix
• Tony Malaghan, Chief Executive Officer Arial International, LLC
• Cynthia Nelson Chief Operations Officer TodoBebé™, Inc.
• Dalia Paratore Salazar, Partner LatinClips Inc.
• Diana Rios, Associate Professor Department Communication Sciences and Puerto Rican/Latino Studies Institute (PRLS), University of Connecticut
• Claudia Santa Cruz Santa Cruz Communications Inc.
• Roger Selbert, Ph.D. Principal, The Growth Strategies Group
• Federico Subervi, Director The Latinos and Media Project
• Dora Tovar, M.P.A., President and Managing Parter The Tovar Manriquez Group
• Michele Valdovinos, Vice President, Research & Marketing Cultural Access Group

Endorsed:
• Hispanic Business, Inc.
• Hispanic Marketing & Communication Association
• Hispanic PR Wire
• National Multicultural Professional Interest Section, Public Relations Society of America
• Portada
• Ralph McElroy Translation Company
• St. Thomas Univesity Department of Business Administration
• Valassis
• Walters Media Group Inc./Carmen’s Cupones y Consejos

Benefits
Proceeds benefit the Hispanic Marketing & Communication Association, HMCA, a Florida based volunteer driven nonprofit professional association dedicated to Hispanic marketing excellence.

How
Complete this form to receive updates and special prepublication offers. There is no cost to sign up. You will be among the first to receive information on promotions and the release date of the Hispanic Marketing & Public Relations: Understanding and Targeting America’s Largest Minority. To sign up, mail or fax this form to the publisher (electronic fax and voicemail 561-892-0494) or email your request including name and email address to promotion@poyeen.com . Write Hispanic Marketing & Public Relations in the subject line.

Sign up today for free pre-publication information and promotional offers on the soon to be published Hispanic Marketing & Public Relations!